prikaz prve stranice dokumenta Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj
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master's thesis
Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj
2018. urn:nbn:hr:233:102653
Lokner, Gorana
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Lokner, G. (2018). Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:102653

Lokner, Gorana. "Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:102653

Lokner, Gorana. "Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj." Master's thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:102653

Lokner, G. (2018). 'Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj', Master's thesis, Edward Bernays University of Applied Sciences, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:102653

Lokner G. Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2018 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:233:102653

G. Lokner, "Eko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:102653

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Metadata
TitleEko-etno selo na Braču kao holistička oaza za turizam novog doba u Hrvatskoj
AuthorGorana Lokner
MentorRomana Lekić (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2018-12-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ulaskom u EU, Hrvatska ulazi u proces transformacije u turizmu u kojem proizvodi i usluge, osnovni turistički proizvodi, više nisu dovoljni. Globalizacija donosi nove paradigme. Jedna od njih je ekonomija iskustva i doživljaja koja se fokusira na pružanje visoke vrijednosti za turista te visokog profita za kreatora tog istog iskustva. Turizam posebnih interesa bazira se na kreativnosti, kombinira nasljeđe i kulturu te uključuje i turiste i lokalnu zajednicu u razvoj kulturno-turističkog proizvoda te proces transformacije k održivom turizmu. Novi kulturno-turistički proizvod tako postaje dio kulture, a turizam aspekt života koji sudjeluje i u razvoju kulturnog i nacionalnog identiteta.
Abstract (english)
By joining the EU, Croatia entered a transformation process in tourism where products and services, basic tourist products, are no longer sufficient. Globalization brought new paradigms. One of them is the experience economy that focuses on providing high value for tourists and high profits for creators of that experience. Special interest tourism is based on creativity, fuses heritage and culture and includes both tourists and the local community in a development of cultural-tourist product and the process of transformation into sustainable tourism. The new cultural-tourist product thus becomes a part of the culture, and tourism the aspect of life participating in the development of cultural and national identity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:102653
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 22:30:23