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Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira
Luka Vojvodić (2016)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document

Vojvodić, L. (2016). Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:838521

Vojvodić, Luka. "Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:838521

Vojvodić, Luka. "Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira." Undergraduate thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:838521

Vojvodić, L. (2016). 'Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 26 January 2020, https://urn.nsk.hr/urn:nbn:hr:233:838521

Vojvodić L. Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2020 January 26] Available at: https://urn.nsk.hr/urn:nbn:hr:233:838521

L. Vojvodić, "Strategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:838521

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Metadata
TitleStrategija zakonodavnog lobiranja na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira
AuthorLuka Vojvodić
MentorIgor Vidačak (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2016-10-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Cilj je ovog rada na primjeru izmjena Zakona o prekršajima protiv javnog reda i mira dati doprinos boljem razumijevanju strategija zakonodavnog lobiranja, ali i podizanju svijesti o važnoj ulozi koju zakonodavno lobiranje i općenito komunikacija s državnim tijelima može imati u svakodnevnom radu praktičara odnosa s javnošću u Hrvatskoj. Definiranjem pojma lobiranja, lobista te razradom vrsta lobiranja nastoji se dati širi uvod temu rada. Sve ranije definirane pojmove ponovno susrećemo obrađujući alate i tehnike izravnog i neizravnog lobiranja koji nas vode do njihove konkretne primjene u lobističkim strategijama. Lobističke strategije podijeljene su na one negativne, defenzivne, reaktivne i proaktivne. Prilikom ranije obrade vrsta lobiranja prepoznali smo pojam zakonodavnog lobiranja koji se na tome dijelu rada spaja s proaktivnom strategijom lobiranja i dovodi nas do primjera strategije lobiranja za izmjene Zakona o javnom redu i miru. Sama strategija strukturirana je tako da kroz analizu problema postojećeg stanja, istraživanje i pregled zakonodavnih procedura, analizu aktera, SWOT analizu Sindikata policijskih službenika koji se nalaze u ulozi lobista te ciljeve lobiranja, prepozna u kojemu smjeru bi ova kampanja bila najproduktivnija. Obrađujući samu strategiju nameću nam se četiri bitna aktera: politička opozicija, mediji, civilne udruge i javno mnijenje odnosno građani. Analizom njihovih struktura, interesa i načinom funkcioniranja nastoji se predvidjeti eventualna podrška ili protivljenje cilju lobiranja. Upravo te elemente prepoznaje i definiranje ključnih poruka kojima se u najkraćim crtama opisuje problem odnosno predmet lobiranja i pokreće akcija za njegovo rješavanje. Usto ključne poruke predviđaju kojoj su publici namijenjene i koji se protuargumenti mogu koristiti protiv njih. Sve ranije navedeno dovodi nas do srži lobističke kampanje, to su lobističke aktivnosti koje su opisane kroz dvomjesečno razdoblje i postavljene u tablice koje predviđaju pojedinačne aktivnosti te potrebne ljudske i financijerske resurse za njihovo provođenje.
Abstract (english)
The goal of this thesis is to give a contribute to better understanding the strategy of legislative lobbying while working on the exaple of amendments to the Law on offenses against public order. Also, there will be explained a important part that legislative lobbying and general communications with state authorities in daily work of practitioner of public relations in Croatia. By defining terms such as lobbying, lobbist and elaborating types of lobbying aims to provide a broad introduction to the subject of the thesis. Lobbying strategies are divided to negative, defensive, reactive and proactive. During the earlier processing of lobbying types we have recognized term ; legislatitve lobbying that in this part of the thesis is connected with proactive strategy of lobbying and lead us to the example that will be studied ; amendments to the Law on offenses against public order. The strategy itself is structured in that way that through analysis of problem of the current situation, research and review of legislative procedures, stakeholder analysis, SWOT analysis of police officers that are having lobbyist role and with goals of lobbying will recognize in which way this campaign will be the most productive. By processing strategy impose on us the four major factors: political opposition, the media, civil associations and public opinion aka citizens. Analyzing their structures, interests and the way of functioning tries to predict further support or opposition of lobbying. It is these elements that are recognized and defining key messages in which briefly describes problem apropos the subject of lobbying and starts the action to resolve it. In addition, key messages predict which audience are intended and which counter-arguments are good to be used against them. All previously mentioned lead us to essence of lobbying campaign , these are lobbying activities that are described through two-month period and that are set in tables which predict individual activities and necessary human or financial resources.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:838521
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-01-05 12:42:19