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undergraduate thesis
Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a
2017. urn:nbn:hr:233:376166
Klaić, Mihael
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Klaić, M. (2017). Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:376166

Klaić, Mihael. "Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a." Undergraduate thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:376166

Klaić, Mihael. "Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a." Undergraduate thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:376166

Klaić, M. (2017). 'Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 21 September 2020, https://urn.nsk.hr/urn:nbn:hr:233:376166

Klaić M. Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2020 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:233:376166

M. Klaić, "Marketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:376166

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Metadata
TitleMarketing i odnosi s javnošću glazbenih manifestacija na primjeru hip-hop jam-a
AuthorMihael Klaić
MentorZdeslav Milas (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2017-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovom radu opisuju se uloge marketinga i odnosa s javnošću glazbene manifestacije na području hip-hop jam-a. Najprije ću prikazati povijest samih odnosa s javnošću, prikazat ću što u suvremenom svijetu znače društvene mreže i što sve velike tvrtke, ali i javne osobe, mogu postići kako bi komunicirale sa svojim ključnim javnostima. Navesti ću osnovne i svakodnevno korištene alate i tehnike, ali više ću se bazirati na društvenu mrežu Facebook pošto je u današnje vrijeme ona najatraktivnija za publiku od koje se očekuje podržavanje manifestacije. Odnosi s javnošću oblik su promocije prikladan za stvaranje dugoročnog pozitivnog mišljenja najšire javnosti o poduzeću, njegovom proizvodu i uslugama. Odnosima stvaraju se uvjeti za ostale marketinške komunikacijske aktivnosti u postizanju bolje prodaje proizvoda i usluga. Cilj odnosa s javnošću jest stvaranje pozitivnog stava i poželjnog imidža široke publike prema manifestaciji.
Abstract (english)
This paper describes the role of marketing and public relations of the music event in the area of Hip-Hop Jam. First of all I will show the history of the public relations, meaning of social networks in modern world, what all large companies and public figures can achieve in order to communicate with their key public. The list of basic and everyday tools and techniques will be shown but I will rely more on social Facebook because it is the most attractive for the public that is expected to support the event. Public relations is a form of promotion suitable for generating a long-term positive opinion of the widest public about the company, its product and its services. Relationships help us to create the conditions for other marketing communication activities in achieving better sales of products and services. The aim of public relations is to create a positive attitude and a desirable image of the broad public for the manifestation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:376166
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-08-20 11:56:04