prikaz prve stranice dokumenta Pakiranje politike
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undergraduate thesis
Pakiranje politike
2020. urn:nbn:hr:233:569560
Bota, Milena
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Bota, M. (2020). Pakiranje politike (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:569560

Bota, Milena. "Pakiranje politike." Undergraduate thesis, The Edward Bernays College of Communication Management, 2020. https://urn.nsk.hr/urn:nbn:hr:233:569560

Bota, Milena. "Pakiranje politike." Undergraduate thesis, The Edward Bernays College of Communication Management, 2020. https://urn.nsk.hr/urn:nbn:hr:233:569560

Bota, M. (2020). 'Pakiranje politike', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 31 January 2023, https://urn.nsk.hr/urn:nbn:hr:233:569560

Bota M. Pakiranje politike [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2020 [cited 2023 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:233:569560

M. Bota, "Pakiranje politike", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:233:569560

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Metadata
TitlePakiranje politike
AuthorMilena Bota
MentorMarijana Togonal (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2020-12-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U suvremenim demokratskim društvima, pakiranje politike se događa svaki dan, jer političari kažu da kampanje za njih nikada ne prestaju, što znači da već prvi dan po završetku nekih izbora, oni počinju svoju novu izbornu kampanju. Radi svoje promocije, političari i političke stranke pozicije, jednako kao i opozicije, vrlo često koriste razne tehnike pakiranja politike. U ovom su radu opisane neke od njih: intervjui, imidži i druženje sa slavnim osobama, a isto tako i javnosti vrlo zanimljivi spin doctori. Postoje kritike da pakiranje politike trivijalizira politički diskurs, ali ima i stavova da ono može demokraciju i unaprijediti.
Abstract (english)
In modem democratic societies, packaging politics is happening every day, because politicians say that their campaigns are permanent, which means the very first day some elections are over, a new campaign begins. For the sake of their promotion, politicians and political parties in power, and the ones in opposition, too, very often use different packaging politics techniques. Some of these techniques are described in this paper: interviews, images, contacts with celebrities, and also technique which is very interesting to the public, spin doctors. There are critics that packaging politics is trivializing political discourse, but on the other hand some critics think that packaging politics can improve democracy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:569560
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-08-20 10:50:59