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undergraduate thesis
Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017.
2018. urn:nbn:hr:233:715380
Kartelo, Krešimir
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Kartelo, K. (2018). Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:715380

Kartelo, Krešimir. "Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017.." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:715380

Kartelo, Krešimir. "Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017.." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:715380

Kartelo, K. (2018). 'Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017.', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 30 January 2023, https://urn.nsk.hr/urn:nbn:hr:233:715380

Kartelo K. Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017. [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2018 [cited 2023 January 30] Available at: https://urn.nsk.hr/urn:nbn:hr:233:715380

K. Kartelo, "Politička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017.", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:715380

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Metadata
TitlePolitička komunikacija kandidata za gradonačelnika Grada Zagreba na lokalnim izborima 2017.
AuthorKrešimir Kartelo
MentorZdeslav Milas (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2018-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Politička komunikacija obuhvaća sve oblike komunikacije kojima se služe političari, njihove javnosti te posrednici u prenošenju te komunikacije, odnosno izvješćivanju. To je interaktivan komunikacijski proces čija je svrha postizanje određenog političkog cilja. S tim ciljem dolaze brojna komunikacijska sredstva, a posebno su ona izražena u doba intenzivnog profiliranja političkog aktera/kandidata. Skup tih sredstava, odnosno tehnika zove se politički marketing, a doba intenzivnog profiliranja kandidata u svrhu mobilizacije birača te stjecanja novih simpatija zove se izborna kampanja. Redovni izbori za gradonačelnika Zagreba dolaze u sklopu lokalnih izbora te uključuju još tri vrste izbora od kojih su najznačajniji oni za zagrebačku Gradsku skupštinu. U tom smislu za vrijeme kampanje kandidati odabiru vrijeme početka, stil i vrstu kampanje, koriste tehnike i alate za pridobivanje simpatija ciljanih javnosti te onih koji utječu na javno mišljenje, a sve u svrhu ostvarivanja planiranog političkog cilja.
Abstract (english)
Political communication encompasses all forms of communication used by politicians, their public and mediators in transmitting or reporting on that communication. It is an interactive communication process purpose of which is to achieve a certain political goal. To that purpose, numerous communication tools are used and they are particularly expressed in the period of intensive profiling of the political participant / candidate. A set of these means or techniques is called political marketing, and the period of intensive profiling of the candidates with an aim of mobilization of voters and the acquisition of new sympathies is called an election campaign. Regular elections for the Mayor of Zagreb come within the local elections and include three more types of elections, most significant among them are the Zagreb City Assembly elections. Due to that, during the campaign, candidates select the start time of their campaign, style and type of campaign, use the techniques and tools to attract sympathy of their targeted public and of opinion makers, all for the purpose of achieving the intended political goal.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:715380
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-18 11:12:33