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Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima
Angela Glavan (2018)
The Edward Bernays College of Communication Management
Department of Public Relations
Cite this document

Glavan, A. (2018). Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:143269

Glavan, Angela. "Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima." Master's thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:143269

Glavan, Angela. "Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima." Master's thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:143269

Glavan, A. (2018). 'Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima', Master's thesis, The Edward Bernays College of Communication Management, accessed 18 January 2020, https://urn.nsk.hr/urn:nbn:hr:233:143269

Glavan A. Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2018 [cited 2020 January 18] Available at: https://urn.nsk.hr/urn:nbn:hr:233:143269

A. Glavan, "Politička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:143269

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Metadata
TitlePolitička retorika predsjednice Kolinde Grabar Kitarović na predsjedničkim izborima
AuthorAngela Glavan
MentorDorotea Milas (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2018-12-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovom radu analizira se retorika u političkom aspektu Kolinde Grabar Kitarović, prve žene na mjestu Predsjednika države održanima u Republici Hrvatskoj 2014./2015. godine. Prvi dio diplomskog rada prikazuje povijesni pregled teorije retorike kao umijeća govorenja, potom razvoj i važnost retorike u suvremenom svijetu kroz razne aspekte javnog komuniciranja. U drugom dijelu rada teorija se prikazuje na praktičnim primjerima uporabe retorike u političkom diskursu iste kandidatkinje odnosno političke izjave na održanim predsjedničkim izborima. Osnovna teza je li retorika kandidatkinje prije izbora bila jednaka i ostala ista nakon pobjede pokazat će se kroz rezultate istraživanja gdje će se koristiti istraživačka metoda analize medijskog sadržaja. Kroz objave članaka tiskanog medija “Večernji list” u periodu od mjesec dana prije pobjede odnosno mjesec dana nakon izbora proveden je istraživački dio rada. Retorika političkog komuniciranja u utrci za pobjedom ipak se pokazala kao najjači alat u tijesnoj pobjedi predsjedničkih izbora. Osim kandidatkinje Kolinde Grabar Kitarović, u radu će se kratko prikazati analiza retorike protukandidata, tada aktualnog predsjednika Ive Josipovića
Abstract (english)
This paper analyzes the rhetoric in the political aspect of Kolinda Grabar Kitarovic of the First Woman at the Institution of the President of the State in the Republic of Croatia 2014/2015. The first part of the scientific work presents an overview of the theory of rhetoric as the art of speaking later development and the importance of rhetoric in the modern world through the various aspects of public communication. In the second part of the paper, theories are illustrated by practical examples of the use of rhetoric in the political discourse of the same candidate or political statement in the presidential elections. The basic thesis of whether candidate rhetoric before election was the same and remained the same after winning was shown through research results using the research method of media content analysis. Through the publication of articles of the printed media, the "Večernji list" in the period of one month before the victory or one month after the election was carried out a research part of the work. The rhetoric of political communication in the victorious race, however, proved to be the strongest tool in close victory of presidential elections. In addition to candidate Kolinda Grabar Kitarovic, this paper briefly describes the rhetoric of anti-candidate, then current President Ivo Josipovic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:143269
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-04-18 09:36:24