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Utjecaj kulturnog turizma na razvoj zajednice u Puli
Dan Pauletta (2018)
The Edward Bernays College of Communication Management
Department of Tourism
Cite this document...

Pauletta, D. (2018). Utjecaj kulturnog turizma na razvoj zajednice u Puli (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:450780

Pauletta, Dan. "Utjecaj kulturnog turizma na razvoj zajednice u Puli." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:450780

Pauletta, Dan. "Utjecaj kulturnog turizma na razvoj zajednice u Puli." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:450780

Pauletta, D. (2018). 'Utjecaj kulturnog turizma na razvoj zajednice u Puli', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 18 June 2019, https://urn.nsk.hr/urn:nbn:hr:233:450780

Pauletta D. Utjecaj kulturnog turizma na razvoj zajednice u Puli [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2018 [cited 2019 June 18] Available at: https://urn.nsk.hr/urn:nbn:hr:233:450780

D. Pauletta, "Utjecaj kulturnog turizma na razvoj zajednice u Puli", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:450780

Metadata
TitleUtjecaj kulturnog turizma na razvoj zajednice u Puli
AuthorDan Pauletta
MentorRomana Lekić (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Tourism)
Zagreb
Defense date and country2018-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj se rad fokusira na specifične izazove razvijanja kulturnih manifestacija koje kao kulturno-turistički proizvod doprinose brendiranju turističke destinacije. Rad se oslanja na strategiju razvoja kulturnog turizma Hrvatske iz 2008. godine koja izdvaja osnovne razvojne probleme koji su u istraživanju poslužili kao indikatori za razvoj i brendiranje kulturnih događanja i turističke destinacije. Studija slučaja izdvaja dvije kulturne manifestacije u razvoju koje se održavaju u Puli i pomažu u kreiranju identiteta i imidža grada. Brendirane manifestacije privlače turiste u destinaciju upravo zbog kvalitetne i prepoznatljive ponude sadržaja. One doprinose razvoju gospodarstva i imaju ključnu ulogu u razvoju lokalne zajednice.
Abstract (english)
The focus of this paper are specific challenges in developing cultural manifestations, which aid the promotion of cultural-touristic destinations and touristic branding in general. The basis of this paper emerges from the strategy of development in cultural tourism of Croatia 2008. The strategy extracts a variety of fundamental developmental challenges, which serve as guidelines in the development and branding of cultural events and touristic destinations. Case study focuses on two cultural manifestations in progress, which are presented in Pula, helping to create its municipal identity and style. These types of manifestations attract tourists in cities exactly on the basis of quality and recognisability of the product, which in turn helps the economy and plays a key role in the growth of local communities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:450780
Study programmeTitle: Komunikacijski menadžment
Study programme type: stručni
Study level: preddiplomski
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-02-12 15:35:03