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undergraduate thesis
Poslovna komunikacija u različitim društvenim okruženjima
2018. urn:nbn:hr:233:576947
Čolak, Petra
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Čolak, P. (2018). Poslovna komunikacija u različitim društvenim okruženjima (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:576947

Čolak, Petra. "Poslovna komunikacija u različitim društvenim okruženjima." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:576947

Čolak, Petra. "Poslovna komunikacija u različitim društvenim okruženjima." Undergraduate thesis, The Edward Bernays College of Communication Management, 2018. https://urn.nsk.hr/urn:nbn:hr:233:576947

Čolak, P. (2018). 'Poslovna komunikacija u različitim društvenim okruženjima', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 17 January 2021, https://urn.nsk.hr/urn:nbn:hr:233:576947

Čolak P. Poslovna komunikacija u različitim društvenim okruženjima [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2018 [cited 2021 January 17] Available at: https://urn.nsk.hr/urn:nbn:hr:233:576947

P. Čolak, "Poslovna komunikacija u različitim društvenim okruženjima", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:576947

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Metadata
TitlePoslovna komunikacija u različitim društvenim okruženjima
AuthorPetra Čolak
MentorLana Ciboci (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2018-03-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U vrijeme globalizacije, tehnološkog razvitka i elektroničke komunikacije, poduzećima je sve dostupnije poslovanje na drugim tržištima na kojima moraju poznavati trendove kako bi održali svoj imidž i dugoročnu konkurentnost na tržištu. Jedan od trendova zasigurno je kultura koju karakteriziraju specifičnosti verbalne i neverbalne komunikacije, uvjerenja i stavova. U vidu toga, sve je više istraživanja o interkulturalnoj komunikaciji, odnosno o komunikaciji između pripadnika različitih kultura te o pripadajućim rasnim, etničkim ili socioekonomskim razlikama. Jedno od područja u tom segmentu zasigurno je neverbalna komunikacija koju svaki poslovni čovjek treba znati prilikom poslovanja s ljudima ili na tržištima koje karakterizira drukčija kultura od njegove. Tako je npr. pravilan pozdrav upućen klijentu, kao samo jedan od oblika neverbalne komunikacije, važan pokazatelj interkulturalne kompetencije. Neverbalne poruke mogu izazvati konfuziju i stoga je za poslovne ljude, a osobito za ljude na visokim poslovnim pozicijama, važno da razvijaju kod sebe interkulturalne kompetencije važne za adekvatnu komunikaciju.
Abstract (english)
In the time of globalization, technological development and electronic communications, businesses are increasingly available in other markets where they need to know the trends to maintain their image and long-term competitiveness on the market. One of the trends is certainly a culture characterized by the specifics of verbal and nonverbal communication, beliefs and attitudes. In view of this, there is increasing number of research into intercultural communication, ie communication between members of different cultures and about the associated racial, ethnic or socioeconomic differences. One of the areas in this segment is surely the nonverbal communication that every businessman needs to know when doing business with people or on markets characterized by a different culture than his own. For example, a proper greeting addressed to a client as one of the forms of nonverbal communication is an important indicator of intercultural competence. Non-verbal messages can cause confusion and therefore, for business people, especially people in high business positions, it is essential to develop intercultural competencies that are important for adequate communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:576947
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-31 15:02:56