Rise of th standard of living and leisure time has led to the need of traveling which encouraged many appearances that have their origins in the tourist movement, after which the result is appearance and development of tourist agencies. Eventually, the need to assist the organization and realization has emerged of tourist trips, which resulted in agencies mediating the supply and demand in the tourism market. Due to complexity and dynamism of the tourism market, the attitude towards tourists has changed, and the role of travel agencies has gained prominence. In order for a travel agency to successfully position itself on the market, it must first of all have an active approach in their own business and make right and adequate decisions. The importance of receptive travel agencies is reflected in the organization of travel packages in the receptive destination, so that the tourist can experience its quality. Despite the dislocation from demand, agencies seek to enable tourists to experience the receptive tourist destination in the best possible way. Furthermore, destination management must direct its activities towards the system and destination, while destination management companies directly provide services to tourists and offer them original tourism products on the tourism market. Managing the destination at the local and destination levels is the most risky because it also includes planning at the level of localities and tourist zones, as well as the layout of the destination, making it potentially the most conflicting because it has the greatest direct impacts on the destination and its participants.