Communication is an integral and unavoidable part of life. It is a complex process in which the message is transmitted from one person to another, where it's important for the information to be understood. There is no segment of life where communication is not used – it is the basis of all interpersonal private and business relationships. One can only do his job well if he/she communicates and it should be borne in mind that business communication is still much more demanding and complex than social communication. Its main role is the exchange of information in the business world in order to accomplish best results and to maximize profit. The importance of non-verbal communication, i.e. communication that is accomplished by all means other than words, must not be overlooked. It is non-verbal communication that provides a better understanding of other people's needs, feelings, emotions and thoughts because it reveals a great deal about a person that cannot be consciously controlled or read out of words. The problem is that people often neglect the importance of these non-verbal cues. It is also important to emphasize that communication becomes even more complex when members of different cultures come together. A large part of non-verbal behavior is rooted in culture. There is an unbreakable link between communication and culture and just as speech differs from culture to culture, so do non-verbal cues. Cultures exist to meet the vital, practical needs of human life and each culture has its own rules of communication. Understanding and sensitivity to a context different than ours is key to successful intercultural communication. Therefore, a deeper knowledge of other cultures will prevent ridiculous, unpleasant and even abusive business situations.