In a modern world, media is unavoidable. The media is one of the main sources of information. But, the need for information is unstoppably growing. In the beginning, journalism was used to convey critical information to the public, but now, public relations are responsible for the majority of the published news. The reason for that is less time for the research. The goal of public relations is to build positive relationship between the organization and its different publics, often using spins instead of superior business strategy which would ensure positive news in the media. As the power of public relations is growing, the power of media is declining. The media is less and less trusted. Nevertheless, public relations and journalism are inseparable categories reliant on each other to get the job done successfully. This becomes a problem in times when media owners and political powerhouses run the information in a way that solely focuses on profit and personal interests with no consideration of the consequences to the community in general. This means potential weakness of the media, great power of the public relation and poor public awareness. The question arises if the cohabitation of journalism and public relations is possible.