Main thesis of this paper is on the ethical aspects of the role of the media and their impact on youth, with an emphasis on media society, resulting from the sudden spread of different types of media. Work tries to answer the question of directing young people to live in comfortable coexistence with the media and not allow them to rule over them. The first part is concentrated on the issue of media influence on society. In discussing this issue, we also face many negative impacts on society, especially young people and children. The continuation of the paper describes the extensive function and role of television in the upbringing of children and young people, and the advantages and disadvantages of television as a media. Second part tries to answer the question on issue of privacy as a complex part of contemporary media and television programs on the one hand, and the genre of reality shows on the other. The last part of the paper is devoted to the use of stereotypes about what it means to be a man or a woman in media with a sexualized look, a glittering exterior and a cult of the body. Such a stereotype is for young people and children as discussed in the final part of this paper.