Fashion serves as a means of identification, helping in the construction of one`s own identity and positioning oneself in relation to other social groups. At the same time, fashion functions as a form of communication; it is a universal language and a tool for nonverbal, symbolic communication. Nonverbal communication involves the transmission of information without words, through gestures, facial expressions, body posture, and clothing. Clothing thus becomes a means by which people communicate their identities, attitudes, and feelings without the need for verbal expression. Identity refers to the unique qualities and characteristics that define an individual, while style represents the way these identities are expressed through clothing. Through fashion expression, individuals can convey their affiliations, professional roles, or personal preferences, thereby establishing a complex network of social relationships and interactions. Influencers and media play a crucial role in shaping and promoting fashion trends. Influencers, through social networks, often impose attitudes and standards that become widely accepted. Mass media further promote certain lifestyles, which can result in the homogenization of social norms and the suppression of individuality.