As public figures, actors are often perceived as recognizable individuals with brand characteristics. Some of them brand themselves independently and do it in a planned way, while some of the actors do not have knowledge about branding and tools of personal public relations, which is a prerequisite for the process of building a personal brand. This paper starts from the assumption that famous actors invest significant resources and time into building a personal brand, and researches where actors acquire knowledge about personal branding – do they have a professional agency or professionals behind them who take care of their personal brand or are they doing that for themselves; how and why do they use public relations to communicate with their audience, how many people are in their PR teams, do actors consciously create content on social networks, do they plan media appearances? Five in-depth interviews will be conducted with the actors, after which a comparison will be made of the use of methods and tools of personal public relations and the method of their positioning in the public. The general public's perception of the interviewed actors will be further investigated with a survey of 100 respondents in order to examine their views on the recognition of the actor's personal brand. These findings will potentially open up a space for additional education on lifelong education programs and for the implementation of public relations classes on acting schools.