The paper explains the basic concepts of political communication and is divided into five categories, which clarifies what the term "public relations" means in general and what it means in political campaigns. In the latter cases, the media have a special importance because public communication is achieved through political public appearances, speeches and the like. However, in modern times, other ways of influencing public opinion can be noticed, such as a referendum. Feelings of helplessness result in times when an individual or group rarely participates publicly in policy making or advocates for improvement, as most see politics as something abstract and far removed from everyday life. Today’s media give a lot of space to those politicians who use that space to promote themselves and to promote the politics they represent. They are further supported by social media that quickly and effectively conveys large groups of people, forms the basis on which they form an opinion about them, considering them convincing, reliable, competent, and even populist. The better politicians are at rhetoric, appearance, and verbal and nonverbal communication, the more they are considered reliable, honest, and in most cases we give them our trust.