How much the media is present in everyday life in today’s world is clear to everyone. The media plays a major role in constructing society and has a significant impact, especially on children and young people. Their upbringing, the way they are raised, education and entertainment have all been in the hands of the media since an early age. They, as the most vulnerable group, are most exposed to media influence. In view of this, it is important to be aware of the pros and cons of using modern media, so in support of this we will present certain data based on research. Media in itself has completely changed the world. Traditional ways in the process of socialization and upbringing have been replaced by modern ones. The responsibility and role of parents have become greater than before with the existence of new media. Parents and adults, in addition to the classic traditional upbringing, must now pay attention to the media upbringing of their children in order to prevent the dangers that have arisen with the new media. That is why it's very important to be “media literate” and critically evaluate the content of the media, as well as to be up to date with expert advice on how to protect yourself from the harmful influences of the media and manipulation. Media manipulation has expanded it's roots and created artificial needs and new values to, which society gladly indulges. We have become "hungry" for the spectacle, and the media are worried about "feeding" us with it. Acquiring media literacy and media competencies will help us understand the problems of the new age of modern media and acquire the competencies necessary for adaptation and the ability to functioning in such a society.