Corporate communication, as the most visible public relations tool, is a very important strategic tool for every company. Like any other relationship, media relations also represent cooperation between the two sides, journalists and company representatives. Promotional activities are a part of the marketing task. Competition in a demanding furniture market is largely on the level of brands as well as brands. It puts the need for successful marketing and promotion management before a business organization. A very important place in the promotion and building of recognizability of the inside has public relations, especially relations with the media. Media relations were a significant factor in promoting Ikea in Croatia, even before entering the Croatian market. The most notable references to the most read Croatian portals, since prior to entering the market, Ikea business was primarily oriented towards positioning on the national market. Assessing the impact of published media coverage before and after Ikea's entry into the Croatian market comes to the conclusion that, through media relations, Ikea realizes the equivalent of advertising, higher than the total annual budget of the organization. At the same time, relatively low investment in media relations, it is concluded that they are the most efficient and cheapest form of promotion at the internationally branded interior level, such as Ikea. Customer education, their involvement in purchasing decisions and the promotion of branded furniture are all the more common in Croatia. The paper gives some results of the analysis that tried to establish the knowledge of corporate communication and attitude of the respondents according to the use of the communication sphere as well as an overview of the means and methods of education and communication with the public adapted to Croatia. In addition, the paper presents the basic settings of the public relations system that should be applied in Croatia for successful corporate communication in the furniture industry. This realization further examines the influence of public relations and various dimensions of the communication sphere on the formation of a decision to purchase. The aim was to determine whether there was a link between the Ikea Corporate Communications Strategy before and after entering the Croatian market and buying decisions.