The work deals with the corporate social responsibility of companies (hereinafter also: CSR) that has an important part of strategic business whether if we talk about relation with employees, consumers, business partners, the community or the environment. This concept become particularly important in the 20th century by the development of large multinational companies that have had great economic and social influence in the countries in which they operated (Jalšenjak, Krkač, 2016: 173). Today, CSR is extremely important in strategic sense, because by using it, organizations strengthen its competitiveness and reputation so it must be embedded in their business from its very beginnings. How important it is shows the fact that nowadays many faculties give courses dedicated to CSR. The implementation of CSR is increasing and has become a standard practice in developed countries of the world. Today, there are almost no companies that have not strategically opted for corporate social responsibility. It is a kind of an investment into the company's future because it has long-term impact on the company's success and duration and on their profit and reputation in the community they are operating. One of the positive examples of companies that efficiently carry out corporate social responsibility is the national company Hrvatska elektroprivreda Plc. (HEP Plc.) which gives special attention to its business regarding the environment and all its stakeholders. Namely, during each business year the company independently implement projects or participates in several corporate social responsibility projects. One of the most recognizable CSR projects of HEP Plc. certainly is the project „Svjetlo na zajedničkom putu" (Hep.hr, 2019a). Every year HEP Plc. in this large project donates large number of donations to non-profit organizations to promote and develop education, arts, culture and sports (Hep.hr, 2019a). Key