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master's thesis
Brendiranje turističke destinacije Konavle
2021. urn:nbn:hr:233:081541
Klaić, Mihael
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Klaić, M. (2021). Brendiranje turističke destinacije Konavle (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:081541

Klaić, Mihael. "Brendiranje turističke destinacije Konavle." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:081541

Klaić, Mihael. "Brendiranje turističke destinacije Konavle." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:081541

Klaić, M. (2021). 'Brendiranje turističke destinacije Konavle', Master's thesis, Edward Bernays University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:233:081541

Klaić M. Brendiranje turističke destinacije Konavle [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:081541

M. Klaić, "Brendiranje turističke destinacije Konavle", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:081541

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Metadata
TitleBrendiranje turističke destinacije Konavle
AuthorMihael Klaić
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2021-06-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U radu je obrađena problematika brendiranja Općine Konavle na osnovi kulturne baštine. Kroz rad se daje lokalni primjer tradicijske kulture Konavala (najjužnije hrvatske regije) u okviru globalnog turističkog pokreta i propituje mogućnost primjene etnoloških i kulturno-antropoloških znanja na području turizma. Turizam u Konavlima prikladan je primjer kulturno-antropološkog proučavanja kulturnog turizma, posebno na području oživljavanja tradicije radi turizma. Ovaj rad daje sliku trenutne situacije i dokument je koji predstavlja stvarno stanje tradicije u Konavlima. Prikazuje upotrebu folklora i pojedine slučajeve oživljavanja tradicionalne proizvodnje (uzgoj dudovog svilca, mljevenje brašna) u svrhu turizma. Rad potvrđuje da su odabrani elementi tradicijske kulture značajni čimbenici kulturnog i zavičajnog identiteta Konavala kao i generatori razvoja turizma u ovom kraju.
Abstract (english)
The paper deals with the issue of branding the Municipality of Konavle on the basis of cultural heritage. The paper gives a local example of the traditional culture of Konavle (the southernmost Croatian region) within the global tourism movement and questions the possibility of applying ethnological and cultural-anthropological knowledge in the field of tourism. Tourism in Konavle is a suitable example of cultural-anthropological study of cultural tourism, especially in the field of reviving tradition for tourism. This paper gives a picture of the current situation and is a document that represents the real state of tradition in Konavle. It shows the use of folklore and individual cases of revival of traditional production (silkworm cultivation, flour milling) for tourism purposes. The paper confirms that the selected elements of traditional culture are important factors of the cultural and native identity of Konavle as well as generators of tourism development in this area.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:081541
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-31 16:16:20