prikaz prve stranice dokumenta Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije
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master's thesis
Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije
2022. urn:nbn:hr:233:435409
Babić Negovetić, Iva
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Babić Negovetić, I. (2022). Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:435409

Babić Negovetić, Iva. "Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije." Master's thesis, Edward Bernays University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:233:435409

Babić Negovetić, Iva. "Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije." Master's thesis, Edward Bernays University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:233:435409

Babić Negovetić, I. (2022). 'Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije', Master's thesis, Edward Bernays University of Applied Sciences, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:435409

Babić Negovetić I. Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2022 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:233:435409

I. Babić Negovetić, "Tehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:233:435409

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Metadata
TitleTehnike medijske manipulacije i persuazije na primjeru COVID-19 pandemije
AuthorIva Babić Negovetić
MentorDorotea Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2022-11-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Tehnike manipulacije i persuazije danas imaju vrlo široku primjenu. One se mogu koristiti kako bi se ljude uvjerilo u pojedine ideologije, kako bi im se prenijeli određeni stavovi, kako bi se mijenjalo njihovo mišljenje i dr. Tehnike manipuliranja i persuazije mogu se koristiti od strane različitih aktera, bilo da oni rade i djeluju u političke svrhe ili u nečijim drugim interesima. U suvremenom svijetu, odnosno u kontekstu suvremenih tehnologija, posebno je jednostavno prenositi poruke manipuliranja i uvjeravanja ciljanoj publici. Naime, suvremeni mediji omogućuju, a često i podržavaju širenje takvih poruka. S pojavom COVID-19 otvorilo se novo područje za manipulaciju i uvjeravanje. Ovo područje je obuhvatilo globalnu javnost. Tako se u kontekstu bolesti nastojalo uvjeriti javnost o liječenju, odnosu prema mjerama prevencije, stavu prema cijepljenju i dr. Manipulativne poruke nerijetko su bile podržane od političkih lidera.
Abstract (english)
Manipulation and persuasion techniques are widely used today. They can be used to convince people of certain ideologies, to convey certain attitudes to them, to change their opinion, etc. Techniques of manipulation and persuasion can be used by different actors, whether they work and act in political purposes or in someone else's interests. In the modern world, that is, in the context of modern technologies, it is particularly easy to convey messages of manipulation and persuasion to the target audience. Namely, modern media enable and often support the spread of such messages. With the advent of COVID-19, a new area for manipulation and persuasion has opened up. This area has encompassed the global public. Thus, in the context of the disease, efforts were made to convince the public about treatment, attitude towards prevention measures, attitude towards vaccination, etc. Manipulative messages were often supported by political leaders.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:435409
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-28 19:24:40